Pharma/Healthcare

Here's some information about work I've done in this challenging but rewarding space.

Digital pharma marketing with closerlook, inc.

Marketing in the pharmaceutical space requires great attention to detail, as every piece of work produced must pass the scrutiny of the FDA.

While I’m unable to show specific work I did during my year as a writing director at closerlook, inc. due to the regulations and confidentiality agreements that protect the information shared by pharmaceutical companies with healthcare professionals, the general nature of the projects I participated in at closerlook included the following:

• Design of an iPad app for pharmaceutical sales reps to use in the field

• Development of an iPad app for patients and their physicians to calculate the costs of disease complications

• Scriptwriting and participation in the production of an educational video for healthcare professionals

• Print and email promotion of an iPhone app designed to help patients track disease symptoms

• Development of new pharmaceutical product websites

• Healthcare professional-targeted email and print communications

• Internal educational presentations about diseases and their treatments

Visit the closerlook website here.

Medicare informational writing for Aon Hewitt

At the agency Simple Truth, I collaborated with an art director to create a website for Aon-Hewitt about Medicare — one that's simple for retirees to follow, content-wise and visually. Get the PDF.

Pharma copywriting for Avenue, Inc.

On a “by-project” basis, Avenue, Inc. has called me in when they need a copywriter with pharma/healthcare experience to complete various projects.

Deliverables have included print ads, product guides, and internal email and internal direct-mail communications targeted toward pharmaceutical sales representatives.

Work included annotation from pharma studies and product prescribing information to ensure pieces would clear FDA scrutiny.

 

Samples available for one-on-one review upon request, respecting client confidentiality agreements.

Healthcare product and sales program copywriting for MEDLINE

I spent several months working with MEDLINE in Mundelein, IL, writing communication plans and sales documents for specialty markets including nursing homes and extended care facilities. I also rewrote a large portion of product copy for their online catalog.

© 2020 Hance Creative, LLC

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