Giving a 200 year old brand a vital online identity
At Wirestone, I helped plan and produced copy for Fortune Brands’ JimBeam.com. Efforts included coverage of Beam’s NASCAR and Indy Racing sponsorships, all communications and newsletters for the Brotherhood of Bourbon (Beam’s CRM program), and marketing copy for the Outpost online retail store.
Contributed creative planning and produced all copy for Beam Global Spirits & Wines, Inc.’s DeKuyper USA website. Initiatives included an advertising campaign on Evite.com to generate more home use of DeKuyper mixers. Other projects included a full site re-design, monthly banner ad and landing page updates, as well as a monthly DeKuyper e-newsletter and creation of an interactive drink guide/party planning tool.