Motorola

I did work for Motorola at two different phases of my career—and theirs.

Copywriting and strategy for Motorola Mobility 2014-2016

On the content strategy and web publishing teams at Motorola Mobility, I helped launch new Moto smartphones and accessories, coordinating with product development teams, designers web developers, and language translators.

On the content strategy team, I helped determine Motorola’s overall writing strategy after its sale to Lenovo, and developed Moto’s new internal writing style guide. On the web publishing team, I wrote seasonal and holiday-based sales and promotional copy, as well as copy for new products and retail initiatives.

Work was very content-management-intensive, involving spreadsheet use to manage staggered product launches different sets of product specifications for different global markets.

Products I helped launch include:


Moto Z Droid Edition
Moto X Pure Edition
The Moto G Family of phones
Moto E (2nd Gen.)
Moto 360 smart watch
Moto 360 Sport smart watch

(12/2014 – 6/2016)

Creative work for Motorola at Wirestone 2005-2007

At Wirestone, I did work for Motorola before the company was sold to Google, and then Lenovo. Back when the hot products were flip-phones and other tech. Here are a few standout projects.

MOTO Q instructional videos

Scripted, storyboarded, and co-designed in-device animated instructional pieces in collaboration with animator  for the MOTO Q, instructing consumers on user interface and e-mail setup. Also composed and recorded accompanying music and did sound design.

Motorola “Leaky Sieve” internal security signage campaign

Created design and copy concept for use across all channels for the Motorola “Leaky Sieve” internal awareness campaign. The goal of the international campaign was to raise awareness of corporate security and stop the leaking of prototype Motorola phone designs to the media. Process involved selling in of controversial “mussed-up MOTO models” concept to Motorola leadership and collaboration with a special effects studio to create final graphics.

© 2020 Hance Creative, LLC

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